The 3 Traits of an Effective PPC Keyword List

Although keyword research can take a long time, it is critical for a good pay-per-click (PPC) campaign. Plus, keyword research doesn’t stop when you’ve finally launched your campaign. It is something that needs to be constantly refined in order to have an effective PPC campaign. Here are three things that your keyword list should be.


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Questions to Ask Your Potential SEO Firm

A good search engine visibility is a must in boosting website traffic and leads and in increasing brand awareness and sales. However, not everyone has the right skills, knowledge and experience to achieve this. This is where SEO firms enter the picture. Here are some questions that you need to ask your potential SEO firm to see if they’re the right one for you.


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